About us

We're building Africa's
instructional design hub.

CRESTMAS HUB exists to raise a generation of African instructional designers, eLearning developers and digital creators who shape the way the world learns.

Learn Build Lead
Mission

Equip people to design learning that transforms lives.

Through structured training paths, dedicated mentorship and a thriving community of practitioners, we close the gap between curiosity and career-ready competence in instructional design and digital learning.

Vision

A continent that exports world-class learning design.

We see African IDs and developers leading EdTech teams, consulting for global enterprises, and building learning products that ship across markets — confident, certified and connected.

Our story

How CRESTMAS HUB came to be.

01
Vision conceived

CRESTMAS HUB starts as an idea: African instructional designers deserve world-class, practitioner-led training.

02
Community impact begins

The first cohorts and community conversations shape what the academy should actually teach.

03
Digital learning initiatives

CIDDA Academy's curriculum takes shape as a structured, four-path learning journey.

04
Mentorship programs

Mentorship becomes a built-in part of every path, not an optional add-on.

05
Specialized academies

AI & Digital Innovation and Business & Leadership academies join the training offering.

06
Ecosystem & global partnerships

The SaaS ecosystem and organizational partnerships extend CRESTMAS HUB beyond one classroom.

Where we're headed
Empower 1 million learners across Africa
Build global academic & industry partnerships
Lead digital-first instructional design education
Expand mentorship to every learner, not just top performers
Develop a pipeline of industry-ready L&D professionals
Our philosophy

CREST: five commitments to every learner.

C
Competence
R
Resilience
E
Empowerment
S
Solutions
T
Transformation
The people behind the hub

Meet the team.

A small, hands-on team leading training, mentorship, community and everything we build.

T.M. Ologunada
T.M. Ologunada
Founder & CEO

Sets the CIDDA Academy curriculum direction and leads the training & mentorship strategy.

TO
Tolulope Ologunada
Head of Mentorship

Matches mentees with mentors and keeps every mentorship track outcome-driven.

TO
T. M. Ologunada
Lead Developer

Ships the portfolio, CV and MVP builds — and the SaaS products behind the ecosystem.

OA
Opeyemi Aremu
Community Manager

Runs webinars, workshops and keeps the CRESTMAS HUB community connected.

Work with us

Partner with CRESTMAS HUB.

Corporate teams, schools, government bodies, NGOs, technology providers and individual mentors all partner with us in different ways.

Corporate partners

Employee training, upskilling and talent development delivered as an ongoing program.

Government partners

Youth empowerment, workforce development and digital-transformation initiatives.

NGO partners

Community programs and donor-supported training aligned to measurable outcomes.

Academic institutions

Faculty development, student training and curriculum-design support.

Technology providers

Tools, platforms, sponsorships and technical support for our ecosystem.

Mentor network

Practising instructional designers and developers who want to mentor learners.

Start your CRESTMAS journey.

Join the academy, work with us on a digital project, or partner on an event.